{
  "schema_version": 1,
  "version": "sydney-beauty-v1",
  "client": "kavera",
  "domain": "kavera.com.au",
  "language": "en-AU",
  "market": "Sydney NSW Australia",
  "frozen_at": "2026-10-20T12:50:29.529398+00:00",
  "engines": [
    "chatgpt",
    "google-ai-mode",
    "google-ai-overview",
    "perplexity"
  ],
  "selection_method": "Purposive convenience sample; 10 beauty subcategories with five questions each, spanning six requested sectors. Multiple prompts can derive from one discussion. Places in replies are used for some local prompts and do not establish the original poster's location. No business names in prompts. Not representative demand data or 50 independent consumer observations.",
  "questions": [
    {
      "id": "Q001",
      "question": "Who can recommend a hair salon in Sydney's Inner West for a basic trim without a wash and blow-dry?",
      "category": "haircuts",
      "sector": "hair salons",
      "region": "Inner West",
      "source_ids": [
        "S05"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q002",
      "question": "Which hairdressers in Sydney CBD offer a haircut without pushing extra products?",
      "category": "haircuts",
      "sector": "hair salons",
      "region": "CBD",
      "source_ids": [
        "S04"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q003",
      "question": "Who can cut long, thick hair well in Newtown, Sydney?",
      "category": "haircuts",
      "sector": "hair salons",
      "region": "Inner West: Newtown",
      "source_ids": [
        "S02"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q004",
      "question": "Which hair salons would you recommend for a women's haircut in Liverpool, Sydney?",
      "category": "haircuts",
      "sector": "hair salons",
      "region": "South West: Liverpool",
      "source_ids": [
        "S09"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q005",
      "question": "Where can I get a simple women's dry haircut around Chatswood, Sydney?",
      "category": "haircuts",
      "sector": "hair salons",
      "region": "North Shore: Chatswood",
      "source_ids": [
        "S05"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q006",
      "question": "Which hairdressers specialise in curly hair in Sydney?",
      "category": "curly hair",
      "sector": "hair salons",
      "region": "Sydney",
      "source_ids": [
        "S06"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q007",
      "question": "Who can cut and style a man's long curly hair in Sydney?",
      "category": "curly hair",
      "sector": "hair salons",
      "region": "Sydney",
      "source_ids": [
        "S03"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q008",
      "question": "Which hairdressers do women's curly or wavy cuts around Penrith, Sydney?",
      "category": "curly hair",
      "sector": "hair salons",
      "region": "Western Sydney: Penrith",
      "source_ids": [
        "S08"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q009",
      "question": "Where can I get a curly haircut around Seaforth, Sydney?",
      "category": "curly hair",
      "sector": "hair salons",
      "region": "Northern Beaches: Seaforth",
      "source_ids": [
        "S06"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q010",
      "question": "Who can style natural curly hair for a wedding in Sydney?",
      "category": "curly hair",
      "sector": "hair salons",
      "region": "Sydney",
      "source_ids": [
        "S01"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q011",
      "question": "Which hairdressers in Newtown, Sydney are good for a dramatic change from long blonde hair?",
      "category": "colour and restyling",
      "sector": "hair salons",
      "region": "Inner West: Newtown",
      "source_ids": [
        "S07"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q012",
      "question": "Who can do an undercut or alternative hairstyle in Sydney CBD?",
      "category": "colour and restyling",
      "sector": "hair salons",
      "region": "CBD",
      "source_ids": [
        "S07"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q013",
      "question": "Which salons around North Strathfield, Sydney would you recommend for a cut and colour?",
      "category": "colour and restyling",
      "sector": "hair salons",
      "region": "Inner West: North Strathfield",
      "source_ids": [
        "S07"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q014",
      "question": "Where can I get blonde hair toned around Bondi, Sydney?",
      "category": "colour and restyling",
      "sector": "hair salons",
      "region": "Eastern Suburbs: Bondi",
      "source_ids": [
        "S07"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q015",
      "question": "Which hairdressers around Thornleigh, Sydney can help with a big hairstyle change?",
      "category": "colour and restyling",
      "sector": "hair salons",
      "region": "Upper North Shore: Thornleigh",
      "source_ids": [
        "S07"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q016",
      "question": "Which barbers in Sydney's Inner West would you recommend for a fade?",
      "category": "barbers",
      "sector": "barbers",
      "region": "Inner West",
      "source_ids": [
        "S11"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q017",
      "question": "Where can I get a taper fade near Kensington, Sydney for around $30?",
      "category": "barbers",
      "sector": "barbers",
      "region": "Eastern Suburbs: Kensington",
      "source_ids": [
        "S12"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q018",
      "question": "Who does a proper hot-towel, straight-razor shave in Sydney?",
      "category": "barbers",
      "sector": "barbers",
      "region": "Sydney",
      "source_ids": [
        "S13"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q019",
      "question": "Which barbers near Mascot, Sydney can shape a beard?",
      "category": "barbers",
      "sector": "barbers",
      "region": "South Sydney: Mascot",
      "source_ids": [
        "S14"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q020",
      "question": "Which barbers around Liverpool or Fairfield, Sydney are good with scissor cuts?",
      "category": "barbers",
      "sector": "barbers",
      "region": "South West: Liverpool/Fairfield",
      "source_ids": [
        "S15"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q021",
      "question": "Where can I get a basic gel manicure on short nails in Sydney?",
      "category": "nails",
      "sector": "nail salons",
      "region": "Sydney",
      "source_ids": [
        "S16"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q022",
      "question": "Which nail salons around Parramatta, Sydney take appointments for gel nails?",
      "category": "nails",
      "sector": "nail salons",
      "region": "Western Sydney: Parramatta",
      "source_ids": [
        "S16"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q023",
      "question": "Where can I get a BIAB manicure and regular infills around Alexandria, Sydney?",
      "category": "nails",
      "sector": "nail salons",
      "region": "Inner South: Alexandria",
      "source_ids": [
        "S16"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q024",
      "question": "Which nail salons around Rhodes, Sydney explain how they sterilise their tools?",
      "category": "nails",
      "sector": "nail salons",
      "region": "Inner West: Rhodes",
      "source_ids": [
        "S17"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q025",
      "question": "Who does wedding nails around Kogarah, Sydney?",
      "category": "nails",
      "sector": "nail salons",
      "region": "Southern Sydney: Kogarah",
      "source_ids": [
        "S17"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q026",
      "question": "Who would you recommend for brow mapping and shaping in Sydney?",
      "category": "brows",
      "sector": "brows and lashes",
      "region": "Sydney",
      "source_ids": [
        "S18"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q027",
      "question": "Where can I get my brows mapped and shaped in Newtown, Sydney?",
      "category": "brows",
      "sector": "brows and lashes",
      "region": "Inner West: Newtown",
      "source_ids": [
        "S18"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q028",
      "question": "Who does eyebrow threading near Pyrmont, Sydney?",
      "category": "brows",
      "sector": "brows and lashes",
      "region": "Inner City: Pyrmont",
      "source_ids": [
        "S19"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q029",
      "question": "Where can I get eyebrow threading near Town Hall in Sydney CBD?",
      "category": "brows",
      "sector": "brows and lashes",
      "region": "CBD: Town Hall",
      "source_ids": [
        "S19"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q030",
      "question": "Which brow salons around Freshwater, Sydney can help shape uneven eyebrows?",
      "category": "brows",
      "sector": "brows and lashes",
      "region": "Northern Beaches: Freshwater",
      "source_ids": [
        "S18"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q031",
      "question": "Who does lash lifts for straight, downward-pointing Asian lashes in Sydney?",
      "category": "lashes",
      "sector": "brows and lashes",
      "region": "Sydney",
      "source_ids": [
        "S20"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q032",
      "question": "Where can I get a lash lift around Rhodes, Sydney?",
      "category": "lashes",
      "sector": "brows and lashes",
      "region": "Inner West: Rhodes",
      "source_ids": [
        "S20"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q033",
      "question": "Which lash artists near Sydney CBD do natural, wispy extensions for Asian eye shapes?",
      "category": "lashes",
      "sector": "brows and lashes",
      "region": "CBD",
      "source_ids": [
        "S21"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q034",
      "question": "Where can I get a low-maintenance lash lift around Double Bay, Sydney?",
      "category": "lashes",
      "sector": "brows and lashes",
      "region": "Eastern Suburbs: Double Bay",
      "source_ids": [
        "S22"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q035",
      "question": "Which salons around Cremorne, Sydney offer lash lifts for straight lashes?",
      "category": "lashes",
      "sector": "brows and lashes",
      "region": "Lower North Shore: Cremorne",
      "source_ids": [
        "S20"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q036",
      "question": "Where can I get a relaxing facial in Sydney without pressure to buy extra products?",
      "category": "facials",
      "sector": "skin and beauty therapy",
      "region": "Sydney",
      "source_ids": [
        "S24"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q037",
      "question": "Which salons offer reasonably priced facials in Sydney's Inner West?",
      "category": "facials",
      "sector": "skin and beauty therapy",
      "region": "Inner West",
      "source_ids": [
        "S25"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q038",
      "question": "Who would you recommend for a facial in Sydney's southern suburbs?",
      "category": "facials",
      "sector": "skin and beauty therapy",
      "region": "Southern Sydney",
      "source_ids": [
        "S25"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q039",
      "question": "Where can I get a Japanese or Korean facial in Sydney for around $200?",
      "category": "facials",
      "sector": "skin and beauty therapy",
      "region": "Sydney",
      "source_ids": [
        "S23"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q040",
      "question": "Which spas in Sydney offer a couples facial and massage package?",
      "category": "facials",
      "sector": "skin and beauty therapy",
      "region": "Sydney",
      "source_ids": [
        "S26"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q041",
      "question": "Where can a man get his back and shoulders waxed on Sydney's North Shore?",
      "category": "waxing",
      "sector": "skin and beauty therapy",
      "region": "North Shore",
      "source_ids": [
        "S27"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q042",
      "question": "Which salons in Parramatta, Sydney offer men's back waxing?",
      "category": "waxing",
      "sector": "skin and beauty therapy",
      "region": "Western Sydney: Parramatta",
      "source_ids": [
        "S27"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q043",
      "question": "Where can I get a Brazilian wax in Sydney, and what should I expect to pay?",
      "category": "waxing",
      "sector": "skin and beauty therapy",
      "region": "Sydney",
      "source_ids": [
        "S28"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q044",
      "question": "Which salons in Sydney's Inner West offer a welcoming first Brazilian wax with a female therapist?",
      "category": "waxing",
      "sector": "skin and beauty therapy",
      "region": "Inner West",
      "source_ids": [
        "S29"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q045",
      "question": "Who offers men's waxing around Chippendale, Sydney?",
      "category": "waxing",
      "sector": "skin and beauty therapy",
      "region": "Inner City: Chippendale",
      "source_ids": [
        "S27"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q046",
      "question": "Which makeup artists around Liverpool, Sydney do natural glam for wedding guests?",
      "category": "makeup",
      "sector": "makeup",
      "region": "South West: Liverpool",
      "source_ids": [
        "S30"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q047",
      "question": "Who can do hair and makeup for a wedding guest and her mother around Fairfield, Sydney?",
      "category": "makeup",
      "sector": "makeup",
      "region": "South West: Fairfield",
      "source_ids": [
        "S30"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q048",
      "question": "Which makeup artists near Blacktown, Sydney do both natural and full glam?",
      "category": "makeup",
      "sector": "makeup",
      "region": "Western Sydney: Blacktown",
      "source_ids": [
        "S30"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q049",
      "question": "Who does soft glam bridal makeup and sleek wedding updos in Sydney?",
      "category": "makeup",
      "sector": "makeup",
      "region": "Sydney",
      "source_ids": [
        "S31"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    },
    {
      "id": "Q050",
      "question": "Which Sydney hair and makeup teams can do soft, natural bridal makeup for a bride, bridesmaids and mothers?",
      "category": "makeup",
      "sector": "makeup",
      "region": "Sydney",
      "source_ids": [
        "S32"
      ],
      "wording": "researcher-normalised from source request or reply; Sydney disambiguation added",
      "type": "discovery"
    }
  ],
  "sources": {
    "S01": {
      "publisher": "Reddit",
      "title": "Curly hair dresser recommendations?",
      "url": "https://www.reddit.com/r/sydney/comments/mp3s27/",
      "source_date": "2021-04-12",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Sydney wedding styling for natural curls; replies mention Surry Hills, Seaforth and the Inner West.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S02": {
      "publisher": "Reddit",
      "title": "Hair stylist recommendations in Sydney for long, thick hair",
      "url": "https://www.reddit.com/r/sydney/comments/1otw633/",
      "source_date": "2025-11-11",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Long thick hair; request prefers Inner West or inner city; replies mention Newtown and Darlinghurst.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S03": {
      "publisher": "Reddit",
      "title": "Hair Dresser recommendations for Man with Long Curly hair?",
      "url": "https://www.reddit.com/r/sydney/comments/1e294ux/",
      "source_date": "2024-07-13",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Man asks for long curly hair cut and styling; replies mention Miranda, Newtown and Potts Point.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S04": {
      "publisher": "Reddit",
      "title": "Looking for hairdresser that doesn't push you to buy extra products",
      "url": "https://www.reddit.com/r/sydney/comments/17utx8n/",
      "source_date": "2023-11-14",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Woman wants a haircut without product pressure; Inner West and CBD.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S05": {
      "publisher": "Reddit",
      "title": "Women's haircuts around the inner west",
      "url": "https://www.reddit.com/r/sydney/comments/1mn110m/",
      "source_date": "2025-08-11",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for basic trim without bundled wash or blow-dry; replies mention Concord, Strathfield and Chatswood.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S06": {
      "publisher": "Reddit",
      "title": "Curly hair Hairdresser recommendation?!",
      "url": "https://www.reddit.com/r/sydney/comments/104lc2h/",
      "source_date": "2023-01-06",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for a curly hair specialist anywhere in Sydney; replies mention Seaforth and Richmond.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S07": {
      "publisher": "Reddit",
      "title": "Hairdresser recommendation for blonde & big style change",
      "url": "https://www.reddit.com/r/sydney/comments/12h31aa/",
      "source_date": "2023-04-10",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Long fine fair hair, toner and dramatic cut/undercut; Newtown or city; replies mention North Strathfield, Thornleigh and Bondi.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S08": {
      "publisher": "Reddit",
      "title": "Hairdresser Reccs",
      "url": "https://www.reddit.com/r/Penrith/comments/1u57bhe/",
      "source_date": "2026-06-14",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for local women's curly/wavy cuts in Penrith; replies mention Windsor.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S09": {
      "publisher": "Reddit",
      "title": "Decent women's hairdresser in SW Sydney?",
      "url": "https://www.reddit.com/r/sydney/comments/1kk090t/",
      "source_date": null,
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for women's haircut in Liverpool; returned excerpt mentions Hurstville and Smithfield in replies.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence",
      "source_date_note": "Exact post date not exposed in retrieved excerpt; unknown."
    },
    "S10": {
      "publisher": "Reddit",
      "title": "Men's hairdresser recommendation (Lower north shore)",
      "url": "https://www.reddit.com/r/sydney/comments/1ek6phq/",
      "source_date": "2024-08-04",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Man wants advice on a cut suited to face shape, ideally Lower North Shore.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S11": {
      "publisher": "Reddit",
      "title": "Best fades in Sydney?",
      "url": "https://www.reddit.com/r/sydney/comments/dgjqbd/",
      "source_date": "2019-10-11",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for consistent fade and cut in Inner West or CBD.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S12": {
      "publisher": "Reddit",
      "title": "Barber recommendations?",
      "url": "https://www.reddit.com/r/sydney/comments/ucrl85/",
      "source_date": "2022-04-27",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for taper fade near Kensington around $30.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S13": {
      "publisher": "Reddit",
      "title": "Best barber in Sydney for a clean shave?",
      "url": "https://www.reddit.com/r/sydney/comments/1qzxaxh/",
      "source_date": "2026-02-09",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for proper clean shave with hot towels and straight razor in Sydney.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S14": {
      "publisher": "Reddit",
      "title": "I'm staying in Sydney (mascot) for a few days and need a beard barber recommendation",
      "url": "https://www.reddit.com/r/sydney/comments/t45pbm/",
      "source_date": "2022-03-01",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for beard shaping near Mascot with train access.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S15": {
      "publisher": "Reddit",
      "title": "Barbers in western Sydney are so bad what's going on?",
      "url": "https://www.reddit.com/r/sydney/comments/15imdfa/",
      "source_date": "2023-08-05",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for reputable barbers around Liverpool and Fairfield; replies discuss scissor cuts.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S16": {
      "publisher": "Reddit",
      "title": "Best gel manicure you have had?",
      "url": "https://www.reddit.com/r/sydney/comments/1p7tph8/",
      "source_date": "2025-11-27",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for short gel nails, Russian manicure preparation and timely infills; replies mention Burwood, Crows Nest, Parramatta, Surry Hills, Alexandria and Bronte.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S17": {
      "publisher": "Reddit",
      "title": "Dodgy nail salons?",
      "url": "https://www.reddit.com/r/sydney/comments/tknos9/",
      "source_date": "2022-03-23",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "First-time nail customer asks about hygiene; replies discuss manicure, pedicure, nail art and wedding nails, with Rhodes, Alexandria and Kogarah locations.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S18": {
      "publisher": "Reddit",
      "title": "Recommendations for brow mapping/shaping in Sydney",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/1ches3h/",
      "source_date": "2024-05-01",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for brow mapping for uneven brows; replies mention Newtown, Freshwater and Rozelle.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S19": {
      "publisher": "Reddit",
      "title": "Eyebrow threading in Sydney",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/47h9ag/",
      "source_date": "2016-02-25",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Original asks for threading near Pyrmont; July 2025 replies ask for CBD and Town Hall.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S20": {
      "publisher": "Reddit",
      "title": "Lash lift in Sydney for asian lashes?",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/1g36whv/",
      "source_date": "2024-10-14",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for lift for straight downward lashes; replies mention Rhodes, CBD, Burwood, Mascot, Eastwood and Cremorne.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S21": {
      "publisher": "Reddit",
      "title": "Lash artists near Sydney CBF",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/1wpiage/",
      "source_date": "2026-09-25",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request near Sydney CBD for natural wispy extensions for Asian eye shapes.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S22": {
      "publisher": "Reddit",
      "title": "Eyelash perming or eyelash extension? Looking for recommendations in Sydney",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/dmqpwu/",
      "source_date": "2019-10-25",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for low-maintenance lash service; replies mention Double Bay and Newtown.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S23": {
      "publisher": "Reddit",
      "title": "Facial and Scalp Treatment Recommendation in Sydney",
      "url": "https://www.reddit.com/r/AusSkincare/comments/1lwq47z/",
      "source_date": "2025-07-10",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for Japanese or Korean facial around $200 and sensitive-scalp treatment; CBD mentioned in replies.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S24": {
      "publisher": "Reddit",
      "title": "Recommend facials in Sydney",
      "url": "https://www.reddit.com/r/AusSkincare/comments/10erbct/",
      "source_date": "2023-01-17",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for relaxing affordable facial without upselling; Maroubra in reply.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S25": {
      "publisher": "Reddit",
      "title": "Best reasonably priced facial",
      "url": "https://www.reddit.com/r/AusSkincare/comments/1jwhwrs/",
      "source_date": "2025-04-11",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for affordable facial around Sydney southern suburbs or Inner West, open to city.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S26": {
      "publisher": "Reddit",
      "title": "Couple's Facial and Massage Sydney",
      "url": "https://www.reddit.com/r/AusSkincare/comments/1pti63s/",
      "source_date": "2025-12-23",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for couples facial and massage package in Sydney.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S27": {
      "publisher": "Reddit",
      "title": "Mens waxing",
      "url": "https://www.reddit.com/r/sydney/comments/vh20k5/",
      "source_date": "2022-06-21",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "First-time back and shoulder waxing north of Harbour Bridge; replies mention Parramatta and Chippendale.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S28": {
      "publisher": "Reddit",
      "title": "Question for the ladies",
      "url": "https://www.reddit.com/r/AskAnAustralian/comments/10nlj7y/",
      "source_date": "2023-01-28",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Visitor asks for Brazilian waxing in Sydney and approximate price.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S29": {
      "publisher": "Reddit",
      "title": "Brazilian wax places for the ashamed",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/1ffoamv/",
      "source_date": "2024-09-13",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Request for a welcoming first-time Brazilian wax with a woman in Inner West or CBD. Sensitive personal details excluded.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S30": {
      "publisher": "Reddit",
      "title": "mua in sydney - recs?",
      "url": "https://www.reddit.com/r/AustralianMakeup/comments/1vw82ob/",
      "source_date": "2026-08-23",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Wedding guest wants natural glam and heavier glam for mother near Liverpool, Fairfield or Blacktown.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S31": {
      "publisher": "Reddit",
      "title": "List of Sydney/Southern Highlands hair and make up artists",
      "url": "https://www.reddit.com/r/AusWeddingPlanning/comments/1u7wvcd/",
      "source_date": "2026-06-17",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Sydney bride's search for soft glam makeup and modern sleek updos.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    },
    "S32": {
      "publisher": "Reddit",
      "title": "Hair and MUA recommendations",
      "url": "https://www.reddit.com/r/AusWeddingPlanning/comments/1rpe278/",
      "source_date": "2026-03-09",
      "accessed_at": "2026-10-20T12:49:52.572736+00:00",
      "observed_intent_paraphrase": "Sydney bride seeks soft romantic natural makeup and hair team for bride, bridesmaids and mothers.",
      "evidence_level": "public web-search returned discussion text or excerpt",
      "used_for": "consumer intent and places only; no endorsement, price or quality evidence"
    }
  }
}