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Attract enquiries your firm can take

SEO for law firms seeking better enquiries

SEO for law firms helps prospective clients find the right practice area and lawyer. We improve matter-specific pages, local information and answers about engaging your firm. Your solicitors review legal content before publication. The work focuses on suitable enquiries in your jurisdiction, with clear information about fees, expertise and the first consultation.

A Google AI Overview for “duplex bondi beach” named our client SHORE’s SOL duplex and cited its project page. Read the example and source page.

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Bring the right matters in

  • Prioritise practice areas
  • State the jurisdictions served
  • Show lawyer experience
  • Explain consultation terms
  • Review legal advertising claims
  • Report suitable enquiries

Our work and thinking

Read a real search example and inspect the work

Choosing an agency means judging how it supports its own claims. We built SHORE’s website and run its SEO. Its published guide includes the question and the project page behind the Google answer. It is a building-sector example you can inspect when discussing the standard of work your firm expects.

Choose the work your firm wants to win

SEO for law firms with a clear intake focus

Your team can spend time on enquiries it cannot accept. We start with the matters, locations and client types your firm wants. Then we review how those people find and assess your website. Our SEO services connect practice pages with a clear next step, so prospective clients understand the firm before they enquire.

Build around the matter

A generic legal services page makes different problems look the same. We separate relevant practice areas and the matters within them. Someone preparing a will needs different information from someone facing a court date. Your lawyers set the legal scope and jurisdiction for each page. We explain what the firm handles and what information an initial enquiry should include.

Explain the first engagement

An unclear consultation offer can attract expectations the firm cannot meet. We state what the first appointment covers and whether it has a fee. Published prices need their scope and conditions alongside them. The enquiry route should help someone choose the relevant practice area. We keep detailed case material out of an ordinary marketing form and direct it through your agreed intake process.

Make lawyer experience clear

A prospective client needs to know who would handle the matter. We connect lawyer biographies with the areas they actually practise. Each profile can show verified qualifications, admissions and relevant experience. Rule 36 restricts misleading impressions of specialist expertise. We use accredited specialist only when the named lawyer holds the relevant accreditation, with your firm’s review.

Show your local presence

A search for a nearby lawyer needs accurate office and contact details. We review the Google Business Profile category, hours and appointment arrangements against your website. Law firm appears throughout our Parramatta sample, alongside practice-specific categories. We select what fits your business. Pages can explain where you practise without inventing offices in every suburb you want to reach.

Use current practice rules

Old legal marketing advice can leave a firm following repealed restrictions. The Law Society of NSW confirms the former personal injury advertising prohibition no longer applies. Rule 36 still prohibits false, misleading, offensive or otherwise unlawful advertising. We send legal copy to your solicitors for approval. Personal injury enquiry arrangements also need consideration under current claim-farming laws.

Measure accepted enquiries

More searches are of little value if the firm cannot take the matters. We report website enquiry activity alongside the intake totals you choose to share. Separate suitable enquiries from duplicates, out-of-area matters and general information requests. That gives the page plan a commercial purpose. We use aggregate feedback, without copying confidential matter details into marketing reports.

SEO plan fit

Match the search budget to your practice areas

SEO Growth costs $2,900/month + GST and includes Website Care for up to three areas. Setup is $1,500 + GST, waived on a six-month term. A 90-day minimum applies, then month to month. For a review before ongoing work, SEO Foundation or Audit costs $500 + GST once-off. Implementation is separate unless retained.

SEO plan

SEO Growth

$2,900/month + GST

Your priorities
Use the monthly page allowance across the matters your lawyers want to accept. We agree which practice pages need work and who reviews them. Area coverage follows your real service scope rather than a list of invented local offices.
Suited for
A firm developing several practice areas or locations
Scope
The main active offer. Website Care plus SEO and AI-search work for up to three areas: three new suburb, service or project pages, four articles, four page upgrades and eight Google Business Profile posts each month. Review reply drafts, two directory or backlink actions, site-wide information that helps Google read your services and prices plus internal links, tracking of 25 AI search questions and 60 searches, a live dashboard and a fortnightly written strategy update.
Plan details
Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.

No SEO package guarantees rankings, leads or revenue.

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AI search

AI search for law firms starts with the right scope

A person might ask which local lawyer handles a disputed estate. A business owner may compare firms for a commercial lease. We make the relevant practice scope and lawyer experience clear on your site. Our AI search optimisation also checks whether those pages explain jurisdiction and the next enquiry step.

Google AI Overviews, AI Mode, ChatGPT and Perplexity can draw on web pages. We write concise answers to general engagement questions, then link readers to the full explanation. Your solicitors review the legal content and its currency. The page should make clear where general information ends and advice about a person’s circumstances begins.

We repeat the same matter and location questions when checking appearances. Reports keep the cited pages and observed answers together. We then compare those checks with suitable enquiries your firm received. That helps us decide which practice area needs a clearer page, without treating an AI mention as an accepted matter.

How we work

Start with your intake and the matters that fit

  1. Define the matters

    Tell us the work the firm wants and the jurisdictions it covers. We agree what a suitable enquiry means before choosing page topics.

  2. Review the competing pages

    We examine how other firms explain those matters and their consultation offers. Then we identify what a prospective client cannot find on your site.

  3. Assign legal review

    Your nominated solicitor checks practice descriptions, credentials and fee wording. We incorporate their changes before the firm approves publication.

  4. Review enquiries with intake

    We compare search reporting with aggregate intake feedback. The next work focuses on practice areas attracting suitable requests or needing clearer boundaries.

Good questions

Questions about legal SEO before choosing an agency

Does SEO work for law firms?

SEO can help people find and assess the legal services a firm offers. Its value depends on the matters you want, local competition and the website’s current position. We focus on suitable enquiries rather than traffic alone. Your intake team’s feedback helps distinguish interest in a page from a matter the firm can accept.

How much does SEO for lawyers cost?

Kavera’s SEO Growth plan costs $2,900/month + GST for up to three areas. Local SEO is $1,500/month + GST and SEO Authority is $4,900/month + GST. Compare page allowances and reporting frequency as well as fees. A $500 + GST once-off audit can establish priorities before the firm commits to ongoing work.

What limits apply to personal injury advertising in NSW?

The old general prohibition was repealed, according to the Law Society of NSW. Rule 36 still governs truthful and lawful advertising. The Claim Farming Practices Prohibition Act 2025 separately addresses soliciting and trading claims, with an exception for public advertising. Your firm should review the proposed wording and enquiry arrangements against the current rules before approval.

Why do lawyer biographies matter for SEO?

A person comparing firms needs to know who has relevant experience. We connect lawyer profiles with the practice pages they support and explain actual qualifications accurately. That helps readers assess the firm before enquiring. We also check specialist titles against the firm’s evidence. Biographies should remain current when a lawyer joins, leaves or changes practice areas.

Sources

  1. Advertising legal servicesThe Law Society of NSW. Accessed .
  2. Claim Farming Practices Prohibition Act 2025NSW Legislation. Accessed .
  3. Choose a business categoryGoogle Business Profile Help. Accessed .
  4. Parramatta law firm listingsGoogle Maps. Accessed .
  5. AI features and your websiteGoogle Search Central. Accessed .
  6. Searching the web with ChatGPTOpenAI Help Center. Accessed .
  7. Perplexity SearchPerplexity. Accessed .

Keep exploring

Review the service scope and the monthly investment

Pricing

SEO pricing

Compare the allowances for a local practice or a firm serving several areas.

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Which matters should find your firm next

Share your website, practice areas and the enquiries your team wants. We can review where the site helps those clients and where it leaves questions unanswered.

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