GuideSHORE’s answer example
See the original question and the earlier and later shortlists in our guide.
See SHORE in ChatGPTAnswer the questions holding up a booking
Answer engine optimisation for more enquiries
Answer engine optimisation helps customers find answers before they ask you for a quote. We turn questions about price, suitability and service into clear website copy. Buyers can see what you offer and how to book. Google and AI search tools also have specific answers to draw on.
Our client SHORE moved from absent to first in one Sydney builder shortlist across two ChatGPT checks about two months apart. Read the comparison.
Answer before they enquire
- Explain what they can book
- Answer the price question
- Show who the service suits
- Back it with your own work
- Clear up doubts before a quote
- Make the enquiry easy
Our work and thinking
See the work behind the shortlist
You want to see a real business behind the pitch. We built SHORE’s website and run its SEO. Our guide shows the service and project pages alongside the ChatGPT answers. You can read the comparison before asking us about your own site.
GuideFewer unanswered questions
Answer engine optimisation for buyers ready to ask
You keep answering the same questions before anyone agrees to a quote. We put those answers where customers can find them first. They arrive knowing what you do and whether it suits their job. Start with the question that most often holds up a booking.
Answer before the quote
Customers asking what is included may be comparing you with another business. We explain the work and its limits on the service page. They can check the details before asking for a quote. Our wider SEO services help those pages get found.
Show the work behind it
A buyer has heard plenty of businesses say they do great work. We add your project examples and published prices beside the answer. Customers can judge the service from something you have actually done.
Put the answer in reach
A customer should not have to open five pages to understand one service. Our AEO audit finds where each answer belongs. We strengthen that page with the missing details, giving buyers a shorter path to an enquiry.
Check what buyers hear
An AI answer can mention your business yet describe the wrong service. We read the whole answer and follow its links. We then find the business details that need correcting so buyers can understand what they can book.
SEO plan fit
Pay for answers your customers need
You want enquiries from people who understand the service. Our AEO work sits within an SEO program, with SEO Growth at $2,900/month + GST. For a first review, SEO Foundation or Audit costs $500 + GST once-off. We identify the unanswered buying questions so you can choose the work before committing.
SEO plan
SEO Growth
$2,900/month + GST
- Suited for
- Businesses with several services to explain
- Scope
- The main active offer. Website Care plus SEO and AI-search work for up to three areas: three new suburb, service or project pages, four articles, four page upgrades and eight Google Business Profile posts each month. Review reply drafts, two directory or backlink actions, site-wide information that helps Google read your services and prices plus internal links, tracking of 25 AI search questions and 60 searches, a live dashboard and a fortnightly written strategy update.
- Plan details
- Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.
AI search
When AI answers your customer’s question
Your competitors may appear when someone asks ChatGPT who to hire. We check those questions and improve the service answers on your website. The aim is to give prospective customers a clear reason to consider you.
ChatGPT and Perplexity can search websites and link to their sources. Google AI Overviews and AI Mode can point people to supporting pages too. We write direct answers with the service details a buyer needs before enquiring.
Unsure how AEO fits with the rest of your SEO? Our generative engine optimisation service covers how your business appears across generated answers. If you are comparing an AI SEO agency, that page explains the wider offer.
How we work
Questions come up we put answers on the page
Start with a stalled quote A quote keeps getting held up by the same question. Tell us what customers ask so we can tackle that doubt first.
Find the missing answer Buyers cannot find the detail they need. We review the service page and identify what to add before they enquire.
Show what you provide General advice leaves people unsure what they can book. We write from your service facts and examples. You approve the copy before publication.
See what search says You want to know whether buyers can find those answers. We repeat the agreed searches and show you what appeared and where it linked.
Good questions
AEO questions before you spend
How do you do answer engine optimisation?
Start with the question that holds up a quote or booking. We answer it on your service page using your prices, service details and work examples. Customers can then check whether you suit their job. The page also gives search tools a specific answer to refer to.
What is the best answer engine optimisation tool?
The best tool depends on what you need to find out. Some collect customer questions; others track business mentions. We inspect the actual answers and their source pages. That shows us what a buyer sees and which missing explanation to fix, beyond the score on a dashboard.
Is AEO real?
Yes. Search tools answer questions with business names and website links. AEO is the work of giving those questions clear answers on your site. We explain what customers can book and show examples from your work. The SHORE guide lets you see how one business appeared in a search answer.
Will AEO replace SEO?
AEO sits alongside SEO. Google says its existing SEO practices apply to AI Overviews and AI Mode. We improve answers as part of the wider website work. Customers still need a page they can find, a service they understand and an easy way to ask for a quote.
Sources
- AI features and your websiteGoogle Search Central. Accessed .
- Searching the web with ChatGPTOpenAI Help Center. Accessed .
- Perplexity SearchPerplexity. Accessed .
Keep exploring
New to AEO start with these pages
Guide
What is AEO
Not sure what AEO means? Read the explanation before choosing help.
Read what is AEOPricing
SEO pricing
Need to budget for the work? See the fees, setup and minimum terms.
View SEO pricingTurn buyer questions into better enquiries
Still explaining the same thing on every quote? Send us your website and that question. We can help put the answer where your next customer will find it.