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Generative engine optimisation

GEO agency for customers comparing your work

A GEO agency helps your business appear accurately in the AI answers customers use to choose a provider. GEO means generative engine optimisation. We improve service information, add evidence from your work and check the pages AI tools cite. Kavera includes this work in its SEO services, with clear plans and prices.

Google's AI Overview for "duplex bondi beach" named SHORE's SOL duplex and cited its project page. Explore our client's Google AI example.

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What a useful GEO result shows

  • Your business described accurately
  • Relevant project pages as sources
  • Clear answers to buying questions
  • Evidence customers can explore
  • Repeat checks of source links
  • Website visits and enquiry review

Our work and thinking

SHORE's SOL duplex as a source customers can open

A real project helps someone see what a builder can do. We built SHORE's website and run its SEO. In the Google AI answer for "duplex bondi beach", SOL appeared by name and SHORE's project page appeared among the sources. The guide links that answer to the work behind it. Open the captures to see the business, the project and the source reference together.

Guide

SHORE's Google AI example

The earlier captured answer discussed property sales. The later answer named SOL and linked to SHORE's project page. See both in our guide.

What is GEO? Read our guide

Make the work concrete

What our GEO agency does for your buying questions

A customer asking who can handle their project needs a reason to consider you. We make the service and its supporting evidence easier to find and understand. Our GEO work looks closely at the pages behind an AI answer: what they explain, what the answer says and where the customer can go next.

Answer customer questions

A prospect may ask for a builder who designs and constructs duplexes in a particular area. Each part matters to the decision. We check whether your pages explain the design service, the construction scope and the places you work. Then we write the missing detail using your actual offer. The page should make it easier to judge whether the job fits.

Build useful source pages

A customer reading about a particular project needs a page that explains that project. We follow the links in AI answers and inspect what the reader finds. If the useful evidence is buried, we make it easier to reach. If the page leaves a buying question open, we improve the explanation or connect it with relevant work.

Describe the business

An old service or wrong location can confuse someone who was ready to enquire. We compare AI descriptions with the current facts about your business. We then work through the website and relevant listings to improve inaccurate or incomplete information. Your name, offer and genuine service area should be easy for a customer to recognise.

Explain your projects

Photos show what a job looks like. A useful description explains your part in it and why the work matters to someone planning a similar project. We combine those details on the page. Customers can see the service in practice and search tools have specific information to use when answering a question about that kind of work.

Follow the sources over time

You want to see which pages support the answers customers receive. We save a consistent question set and inspect each relevant source link. The report shows the business named, how it is described and which website the link reaches. Later checks help us choose the pages that need a clearer explanation or stronger supporting examples.

Act on the findings

A report is useful when it tells you what to improve next. If an answer misses a service you offer, we review the page explaining it. If it references a competitor's project, we assess what comparable evidence you can show. We connect each proposed change to a customer decision, then fit the writing and updates into your monthly allowance.

SEO plan fit

Choose your GEO scope within an SEO plan

For ongoing GEO and website work, choose Local SEO for $1,500/month + GST, SEO Growth for $2,900/month + GST or SEO Authority for $4,900/month + GST. The scope grows with your services and areas. SEO Foundation or Audit costs $500 + GST once-off when you want a roadmap before selecting monthly work.

Local SEO

$1,500/month + GST

Suited for
A focused local offer
Scope
Website Care plus SEO and AI-search work for one area of up to three suburbs: two new suburb, service or project pages, two articles, two page upgrades and four Google Business Profile posts each month. Review reply drafts, a citation check, tracking of 10 AI search questions and 30 searches, a live dashboard and a monthly written strategy update.
Plan details
Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.
Your priorities
Develop the evidence for your core service area. The plan covers one area of up to three suburbs and follows 10 AI search questions.

SEO Growth

$2,900/month + GST

Suited for
Several services and areas
Scope
The main active offer. Website Care plus SEO and AI-search work for up to three areas: three new suburb, service or project pages, four articles, four page upgrades and eight Google Business Profile posts each month. Review reply drafts, two directory or backlink actions, site-wide information that helps Google read your services and prices plus internal links, tracking of 25 AI search questions and 60 searches, a live dashboard and a fortnightly written strategy update.
Plan details
Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.
Your priorities
Build out more answers and project detail across up to three areas. Follow 25 customer questions with a fortnightly written strategy update.

SEO Authority

$4,900/month + GST

Suited for
A wider set of buying decisions
Scope
Website Care plus SEO and AI-search work for up to six areas: four new suburb, service or project pages, six articles, eight page upgrades and 12 Google Business Profile posts each month. Review reply drafts, four directory, backlink or PR actions, site-wide information that helps Google read your services and prices plus internal links, weekly technical checks, tracking of 50 AI search questions and 100+ searches with competitors, a live dashboard and a weekly written strategy update.
Plan details
Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.
Your priorities
Support up to six areas through more monthly page work. Track 50 AI questions and review priorities in weekly written updates.

No SEO package guarantees rankings, leads or revenue.

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AI search

AI search for detailed buying questions

A detailed question can lead an AI tool to several sources before it answers. Google AI Overviews and AI Mode may search related parts of the question. Your service page can explain the offer while a project page shows it in practice. We make those pages useful in their own right and connect them so a customer can follow the evidence.

ChatGPT and Perplexity also use web sources for search answers. We review access to your information and look at which pages their answers reference. A useful source explains the specific thing the customer asked about. For a design and construction business, that could mean who handles design, what kind of project it builds and where it has done comparable work.

Our approach starts with the missing answer and ends with a piece of website work you can inspect. We might clarify the service scope, add project detail or correct conflicting business information. Then we return to the same questions and check the descriptions and links. The broader AI SEO agency program also covers how customers find and compare your business across AI search.

How we work

From a customer question to a better source page

  1. Show us the buying decision

    Share your website and a question customers ask before choosing you. We inspect the answer and open its sources to understand what information the customer sees.

  2. Identify the missing detail

    We compare those sources with your offer and projects. That tells us which service explanations, business facts or examples would make your own pages more useful.

  3. Improve the agreed content

    We write and update the pages in your plan. You provide the facts behind your service and work. We make the connection clear for someone comparing providers.

  4. Check the answer again

    We repeat the question on later dates and inspect the links. Your report explains changes in descriptions and sources, along with the next page improvements to consider.

Good questions

GEO services questions before you enquire

What is generative engine optimisation?

Generative engine optimisation improves the information AI tools use when composing answers about a business. It covers how the business is described and the pages cited as sources. We work on service explanations, real project evidence and accurate business details. We then check the questions customers ask and inspect the answers and source links.

What is the difference between GEO and traditional SEO?

Traditional SEO focuses on customers finding your website through search. GEO also examines how an AI answer uses the information on that website. Both benefit from useful pages and clear business facts. Google says its established SEO practices apply to its AI features. We combine the page work and include source checks in the reporting.

How does a GEO agency help businesses get cited?

We find the information a customer needs and improve the pages that supply it. That can mean explaining a service more clearly or adding the detail behind a completed project. We also review search access. After the changes, we repeat the relevant questions and inspect which pages appear as sources and how the business is described.

Does my business need GEO if we already rank on Google?

Check how AI answers describe your important services. A business with useful Google visibility may still find that an answer misses a service or references outdated information. That gives us a specific place to start. We review the pages behind the description and decide which improvements would help customers make a better informed choice.

How much do generative engine optimisation services cost?

GEO is included in the ongoing SEO plans priced above. The right plan depends on your service areas, the pages needing work and the questions worth following. Local SEO provides a focused starting scope. Growth and Authority support broader work. You can also begin with an audit to settle the priorities before choosing a monthly program.

Can small businesses compete in AI search?

A small business can publish detailed answers about the work it knows well. A specific service, a useful project and clear local coverage give a customer evidence to consider. We focus the program on that material. The starting scope follows the questions you can answer with experience and the areas where you want to win work.

How do you track GEO performance?

We repeat a fixed set of customer questions and save the complete answers with their dates. We inspect the description of your business and follow the relevant sources. The report shows which answers mention you and which link to your pages. We review identifiable visits and enquiries alongside that evidence when discussing the next round of improvements.

Keep exploring

Explore the approach or compare the scope

Pricing

SEO pricing

Current SEO plan fees, inclusions and commitment.

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SEO

SEO audit

A standalone review when you need to settle the priorities before starting a program.

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Further reading

Sources And context

Show us the question your customers need answered

Send your website and the service people compare before they contact you. We will discuss the source pages worth improving and the scope for putting your experience into those answers.

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