Kavera guides
A clearer next step.
Practical advice on websites, search and growing your business online.
AI search
AI SEO: how to get your business recommended by ChatGPT and Google AI Overviews
AI SEO helps customers find your business in AI answers by improving the information those systems can access. Start with accurate business details, accessible service pages and evidence from real work. Allow the relevant search crawlers, keep local listings current and measure mentions separately from citations using the same customer questions over time.
ChatGPT SEO: how SHORE became ChatGPT's first pick in two months
ChatGPT SEO helps ChatGPT find, understand and recommend your business when customers ask for a provider. It depends on search access for OAI-SearchBot, clear service and suburb pages, real project evidence and consistent business details. In two months SHORE went from missing in ChatGPT's answer to first for Eastern Suburbs custom home builders.
What is GEO? Generative engine optimisation with a Sydney example
GEO means generative engine optimisation in digital marketing. It is the work of improving how a business and its content appear in AI-generated answers. GEO concerns mentions, descriptions and source citations across tools such as Google AI Overviews, ChatGPT and Perplexity. It combines clear business information with established SEO foundations.
Website examples
Best plumber websites in Australia: 12 examples tested in 2026
Howrah Plumbing, Salmon Plumbing and Jet Plus Plumbing led our mobile performance tests of 12 Australian plumber websites. The examples span all six states and both mainland territories, with scores from 56 to 96. Study their contact routes, service navigation and local identity, including Kavera's Clear Plumbing Solutions build.
Best tradie websites in Australia: 16 examples across 8 trades
Useful tradie websites make the service, location and next step easy to find. These 16 Australian examples span eight trades, with mobile performance tests and screenshots. Borrow Scott Electrics' visible contact options, SHORE's project presentation or Portos' early quote form, then check that the approach suits your customers.
Costs
Website design cost in Australia: 2026 prices
Australian website budgets range from a DIY subscription to a custom build costing thousands. One Australian provider puts professional business sites at $3,000 to $15,000 excluding GST. Kavera Launch costs $199 setup plus $49/month + GST. Compare the build, ongoing support and three-year total before choosing.
Website redesign
Website redesign checklist: protect your Google rankings
A website redesign checklist protects the pages customers already find while improving the site around them. Save a Search Console baseline, keep useful URLs and map permanent moves to relevant destinations. Test redirects, search access and enquiry delivery on launch day. Then monitor indexing, search performance and received enquiries throughout the first month.