GuideSHORE’s ChatGPT example
See the saved question, answer and pages behind the builder shortlist.
Read the ChatGPT SEO guideHelp patients choose your practice
SEO for dentists who want more enquiries
SEO for dentists helps patients find your practice when they search for local dental care. We improve treatment pages, Google Business Profile details and answers about appointments. Your dentists review clinical wording before publication. Start with the treatments you provide and the patients your practice has capacity to see.
In two checks about two months apart, our client SHORE went from absent to first in one Sydney builder shortlist. Read the ChatGPT example.
Make the next booking easier
- Explain each dental service
- Show accurate opening hours
- Clarify appointment costs
- Review clinical claims
- Answer questions in search
- Measure patient enquiries
Our work and thinking
See the work behind a real search example
You should be able to inspect our work before choosing an agency. We built SHORE’s website and run its SEO. The linked guide shows the question and the answer from that building business. It gives you a concrete example to discuss when we review your dental practice’s pages.
GuidePatients need answers before they book
SEO for dentists with room for new patients
An empty appointment slot and an unread treatment page are different problems. We check what patients see when they search for your practice. Then we improve the path from their question to the right appointment. Our SEO services start with your services, location and booking capacity.
Separate urgent searches
Someone looking for an emergency dentist needs a clear way to contact you. A person comparing implant options needs more detail before deciding. We give those searches separate pages when your practice offers both services. Each page explains the next step, who provides the care and how to enquire. Emergency availability must match what your team can actually offer.
Make treatments clear
Patients should not have to guess what an appointment includes. We turn your approved service information into clear treatment pages. Those pages explain the consultation, relevant fees and questions to discuss with the dentist. Your clinician checks benefits, risks and suitability wording. We avoid claims such as pain-free treatment and remove promises that a particular result is certain.
Match your Maps listing
A patient checking your listing needs the right practice and booking details. We compare your Google Business Profile with your website. Most practices list as Dentist or Dental clinic. We choose categories that describe your actual business, following Google’s guidance. Hours, location and appointment links should agree so patients know where to go and how to book.
Handle reviews carefully
A positive Google review is not automatically suitable for your website. Ahpra restricts clinical testimonials used in advertising. We do not turn patient treatment stories into promotional quotes or star-filled treatment pages. We check existing review displays and draft replies for your approval. Your team can acknowledge feedback without discussing someone’s care or confirming their patient status.
Help patients compare
A list of procedures does little to explain why a patient should contact you. We make practitioner qualifications, consultation options and practical access details easy to find. If you publish an offer, its terms need to be clear. We use your real information, with your review, so comparisons rely on facts about the practice rather than exaggerated treatment claims.
Count new patient enquiries
A busy website can still leave the appointment book unchanged. We separate visits from enquiry actions and your own booking totals. Your team tells us which services attracted suitable new patients. That helps us choose the next pages to improve. We do not need clinical notes or patient stories to understand which enquiries the practice wants more of.
SEO plan fit
Choose a dental SEO budget you can track each month
Start with the location and services that need attention. Local SEO costs $1,500/month + GST and includes Website Care. Setup is $1,500 + GST, waived on a six-month term. The minimum is 90 days, then month to month. A separate SEO Foundation or Audit costs $500 + GST once-off; implementation is separate unless retained.
SEO plan
Local SEO
$1,500/month + GST
- Suited for
- A dental practice serving one local area
- Scope
- Website Care plus SEO and AI-search work for one area of up to three suburbs: two new suburb, service or project pages, two articles, two page upgrades and four Google Business Profile posts each month. Review reply drafts, a citation check, tracking of 10 AI search questions and 30 searches, a live dashboard and a monthly written strategy update.
- Plan details
- Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.
AI search
AI search for dentists starts with patient doubts
A patient might ask which nearby practice offers an implant consultation. Another may ask how to choose a dentist when they feel anxious. We answer those different questions with your practice’s approved information. Our AI search optimisation connects those answers to clear treatment and appointment pages.
ChatGPT and Perplexity can use web sources in their answers. Google AI Overviews and AI Mode also draw on supporting pages. We check that your practice details agree across those sources. Your dentist reviews health claims so a short answer keeps the context a patient needs.
We repeat a fixed set of patient questions and save the responses. The checks show which practices appear and which pages are cited. You can compare those observations with actual enquiries. We keep treatment advice with your clinicians and use the search checks to improve how your practice is described.
How we work
Tell us where you want more patient enquiries
Choose the appointments Bring your treatment list and available capacity. We identify which patient enquiries your team can take and which services need clearer pages.
Review the booking path We follow searches through your listing and treatment pages. You see where appointment information is missing or difficult to find.
Check the clinical wording We draft the agreed pages using your service facts. Your dentist reviews every clinical claim before you approve publication.
Compare enquiries by service We report on search visibility and enquiry actions. You add booking feedback so the next month’s work reflects the practice’s needs.
Good questions
Questions about dental SEO before paying an agency
How much does SEO for a dental practice cost?
Kavera’s Local SEO plan is $1,500/month + GST. SEO Growth costs $2,900/month + GST and SEO Authority costs $4,900/month + GST. Choose around your locations and monthly workload. Check the setup fee and minimum term alongside the inclusions. We report enquiry activity separately from patient bookings supplied by your practice.
What are effective SEO keywords for dentists?
Start with treatments you offer and places patients can reach. Examples include dentist plus your suburb, emergency dentist and dental implant consultation. Separate urgent enquiries from planned treatment research. We check the actual search results before choosing page topics. A popular phrase is only valuable if it matches appropriate care your practice provides.
How do you handle Ahpra rules in dental SEO?
We draft from your approved service information and send clinical wording to your dentist for review. Ahpra’s guidance prohibits misleading claims, clinical testimonials in advertising and unreasonable expectations of treatment benefit. We also check offer terms and existing review displays. The practice approves content before release and can refer uncertain claims to its adviser.
Can SEO help patients find us through AI search?
Clear treatment and practice information gives AI search tools material they can use. We improve answers about consultations, location and services, then check a fixed set of patient questions. ChatGPT, Google AI Overviews, AI Mode and Perplexity are included in that review. We record appearances separately from enquiries and keep clinical advice with your dentists.
Sources
- Advertising a regulated health serviceAhpra. Accessed .
- Choose a business categoryGoogle Business Profile Help. Accessed .
- Parramatta dental listingsGoogle Maps. Accessed .
- AI features and your websiteGoogle Search Central. Accessed .
- Searching the web with ChatGPTOpenAI Help Center. Accessed .
- Perplexity SearchPerplexity. Accessed .
Keep exploring
See the wider service and compare the costs
SEO
SEO services
Compare the website, local search and reporting work in our program.
Explore SEO servicesPricing
SEO pricing
Review monthly allowances, area coverage and the terms before choosing.
View SEO pricingRoom for new patients at your practice
Send us your website and the dental services you want to focus on. We can review how patients find you and where the booking path needs work.