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For GP clinics and medical centres

SEO for medical practices that want new patients

SEO for medical practices helps nearby patients choose your clinic when they search for a GP. We make the first details they check easy to find. That means which doctors take new patients, how billing works and your hours, including after-hours care. Each doctor’s Google profile then matches your website.

In two checks about two months apart, our client SHORE went from absent to first in one Sydney builder shortlist. Read the ChatGPT example.

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What patients check first

  • Doctors taking new patients
  • Billing in plain words
  • A profile for each doctor
  • A page for each clinic service
  • After-hours arrangements
  • Review replies that stay private

Our work and thinking

Read a real AI result from a client we work with

We built SHORE’s website and run its SEO. Our ChatGPT guide shows the Sydney builder prompt with the earlier and later replies side by side.

Answer the questions patients ask before they book

SEO for medical practices begins with the front desk

Most people searching for a GP want an appointment soon, close to home and at a cost they understand. If your website leaves those points unclear, they book with the clinic that answers them. Our SEO services start with the questions your reception team hears every day.

Show who takes new patients

One doctor with closed books should not hide three colleagues who have room. We list each GP with their interests, languages, days and new-patient status. The RACGP Standards ask practices to give patients a list of practitioners and appointment types. A current website is one way the Standards suggest doing that.

Explain billing plainly

Someone searching for a bulk billing doctor near me wants to know if the visit will cost them anything. Billing principles are part of the practice information in the RACGP Standards. We set out who is bulk billed, when a gap fee applies and what longer appointments cost. Fewer people then call reception just to ask.

Give each doctor a profile

A doctor can have their own Google profile if patients can contact them directly at the verified location during stated hours. When several eligible doctors work there, the practice keeps a separate profile. Each doctor’s profile uses their name and an appropriate title, such as Dr. We tidy duplicate or outdated doctor listings and point each one to the right booking page. A doctor who has left should not keep taking calls.

Pages for clinic services

Skin checks, travel vaccines, women’s health and care plans each get searched on their own. We give each service a page that names the doctors who provide it. We check each doctor’s registration before describing specialist status or areas of practice. Your practice approves each service description and appointment type before release.

Use reviews within the rules

Ahpra separates two kinds of review. Praise for friendly reception or short waits is not a testimonial under its guidelines. A comment naming a symptom, treatment or outcome is one. You cannot use those in advertising. We only show service comments on your website. Our reply drafts thank the reviewer without discussing their health or visit.

Make after-hours clear

Someone searching on a Sunday night needs to know what to do now. The RACGP Standards include arrangements for care outside normal opening hours in practice information. We publish your after-hours service and home-visit options beside your hours. Public holiday hours go on Google before the holiday, so nobody arrives at a locked door.

SEO plan fit

A monthly plan for one clinic and its suburbs

For a single suburb, Suburb SEO costs $890/month + GST with no setup fee and runs month to month. Local SEO costs $1,500/month + GST and covers one area of up to three suburbs, with Website Care included. There is no setup fee. Every SEO plan is month to month, so you can cancel anytime. Clinics that want a review first can start with our free SEO audit.

Suburb SEO

$890/month + GST

Suited for
A small medical practice focused on one suburb
Scope
SEO and AI-search work for your suburb, with new content and Google Business Profile work each month.
Your priorities
Keep doctor details, billing and appointment information clear for nearby patients. Your clinicians review any health content before it goes online.

Local SEO

$1,500/month + GST

Suited for
A GP clinic or medical centre at one location
Scope
SEO and AI-search work for your local area, with new pages, articles and Google Business Profile work each month.
Your priorities
Point the work at the doctors with open books and the services you want to grow. New pages for skin checks or travel medicine, accurate doctor profiles and holiday hours on Google all earn their spot. Billing and after-hours pages usually come first, because reception hears those questions most.

No SEO package guarantees rankings, leads or revenue.

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AI search

AI search for GP clinics reads your practice details

A patient might ask ChatGPT for a bulk billing GP in Marrickville who is open on Saturday mornings. The answer depends on whether your website and Google profile state billing and hours plainly. Our AI search optimisation makes those facts consistent wherever an AI tool looks.

We check how Google AI Overviews, AI Mode, ChatGPT search and Perplexity describe your clinic, new-patient status and billing. An answer about Saturday appointments should lead to a doctor and session the patient can actually book. We compare the pages those answers link with your practice manager’s current details.

Every month we put typical patient questions to these tools and keep a copy of each reply. When an answer gets your hours or billing wrong, we trace it to the page or listing behind it. Then we correct the source, whether it is your website, a doctor profile or a directory entry.

How we work

Start with the doctors who have room this month

  1. Hear what callers ask

    Your front desk knows the repeated questions. We turn the top ones into clear answers on the right pages.

  2. Audit every doctor listing

    We compare each doctor’s Google listing, title and booking button with your website. Duplicates and departed doctors are fixed first.

  3. Doctors approve their pages

    Each GP reviews the copy about their own work. Clinical claims, titles and billing details stay accurate before anything goes live.

  4. Keep booking details current

    Your practice manager flags changes to billing, leave and new-patient status. We update the affected pages and booking links together.

Good questions

Questions practice owners ask about medical SEO

What is local SEO for doctors?

Local SEO for doctors helps your clinic appear when nearby people search for a GP or a medical centre. It covers your Google profile, each doctor’s profile and the pages that explain services, billing and hours. Patients who search locally usually want an appointment soon. Clear, current details help them choose your clinic.

What is the best way to advertise my medical practice?

Start where patients already look: Google search, Google Maps and your own website. Keep doctor profiles, new-patient status and billing accurate in all three. Add a page for each service you want to grow. Advertising must follow Ahpra’s rules, so leave out testimonials and state the terms of any offer.

Can doctors do advertising?

Yes. Doctors and medical practices can advertise in Australia, within the National Law and Ahpra’s advertising guidelines. Advertising must not be false or misleading. It cannot use testimonials about clinical care or create unreasonable expectations of benefit. Offers need their terms stated. Protected titles such as surgeon have strict limits.

What does medical SEO mean?

Medical SEO means making a clinic’s website and Google profiles easy to find and easy to trust for health searches. For a GP practice, that means clear doctor profiles, service pages, billing information and hours. The same details now feed AI answers, so accuracy matters more than volume of content.

Sources

  1. Criterion C1.1 Information about your practiceRACGP. Accessed .
  2. Guidelines for representing your business on GoogleGoogle Business Profile Help. Accessed .
  3. Guidelines for advertising a regulated health serviceAhpra. Accessed .
  4. AI features and your websiteGoogle Search Central. Accessed .
  5. ChatGPT searchOpenAI Help Center. Accessed .
  6. How Perplexity search worksPerplexity. Accessed .

Keep exploring

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Run physio, dietetics or podiatry next to your GPs? Read the allied health guide.

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Compare SEO plans

See what each monthly plan includes before you choose one for your clinic.

Compare SEO plans

Which doctors have room to see more

Send your practice website and tell us which sessions run light. We will point out what a patient misses before choosing another clinic.

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