Skip to content

For registered and unregistered providers

SEO for NDIS providers that want new participants

SEO for NDIS providers helps participants, families and support coordinators find a provider who fits their plan. We make your supports, service areas, current capacity and registration status clear on your website and Google profile. People can then see whether their plan type lets them use you before they make contact.

Our client SHORE was missing from one Sydney builder shortlist in ChatGPT, then listed first about two months later. Read how we checked it.

View SEO pricing

What families check first

  • Which plan types can use you
  • Wording that matches registration
  • Capacity coordinators can trust
  • Support prices explained
  • Pages people can read easily
  • Supports listed by area

Our work and thinking

Check our AI example before you shortlist us

We built SHORE’s website and run its SEO. Our guide sets out the exact question we put to ChatGPT and what changed between the two saved answers.

An older man checks his phone on a timber bench in a quiet brick courtyard.Guide

SHORE in a ChatGPT answer

Read the builder question, both saved answers and the pages behind them.

Read the ChatGPT example

Help the right participants reach you

SEO for NDIS providers starts with who can fund you

A family can read three provider websites and still not know who can take their child next month. Each one says it offers person-centred support. None says where or when. Our SEO services put your plain answers first: who you support, where, how soon and under which plan types.

Say who can fund you

How a participant’s plan is managed shapes which providers they can use. Self-managed and plan-managed participants can use unregistered providers for supports that do not require registration. NDIA-managed supports require a registered provider. Some supports always need registration, including specialist disability accommodation and specialist behaviour support. We state your status near the top of each support page. Fewer families call about plans you cannot accept.

Say what registration means

The NDIA says only providers registered with the NDIS Commission may advertise as a registered provider. Phrases such as official NDIS provider are off limits when they suggest registration you do not hold. We match every page to your real status. Registered providers can link to their entry on the Commission’s Provider Register, which families use to check.

Keep capacity current

Support coordinators often shortlist providers for a participant. They need current openings, the areas you cover, how fast you respond and what to send. We build a short page for coordinators with those details and a date on the capacity note. You tell us when places open, so it stays true.

Explain your support prices

The NDIS Code of Conduct applies to registered and unregistered providers alike. It asks providers to act with integrity, honesty and transparency. It also rules out charging NDIS participants more without a reasonable justification. We explain your prices and any justified differences clearly. Families can see what a support costs before they contact you.

Write pages people can use

Your readers include participants, parents, carers and coordinators reading on a phone. We write short sentences, plain headings and one task per page. The NDIS Commission publishes its own Code of Conduct in Easy Read. We can add Easy Read summaries for your main supports. People can act without decoding sector language.

List supports by area

People search for a support and a place, such as support coordination near me or SIL providers in Penrith. We give each support type and region its own page. Providers visiting homes can run a Google service-area profile without showing an address. Mandatory registration for SIL began on 1 July 2026. Eligible existing providers who applied before 1 October can continue while their application is decided. We show your current status accurately, including any transition arrangement.

SEO plan fit

A plan for supports across several regions

For a single suburb, Suburb SEO costs $890/month + GST with no setup fee and runs month to month. SEO Growth is $2,900/month + GST and covers up to three areas, with Website Care included. There is a $750 + GST setup fee, waived when you commit to six months. Every SEO plan is month to month, so you can cancel anytime. A provider in one region can use Local SEO at $1,500/month + GST. You can also start with our free SEO audit.

Suburb SEO

$890/month + GST

Suited for
An independent support provider working in one suburb
Scope
SEO and AI-search work for your suburb, with new content and Google Business Profile work each month.
Your priorities
Explain the supports you offer, who you can work with and how someone can ask about available places.

SEO Growth

$2,900/month + GST

Suited for
An NDIS provider offering several supports across more than one region
Scope
SEO and AI-search work across multiple areas, with monthly content, page upgrades and backlinks.
Your priorities
Put each month into the supports and regions with open places. A regional support page, current coordinator information and an Easy Read summary help people check whether you can meet their needs.

No SEO package guarantees rankings, leads or revenue.

See what's included

AI search

AI search for NDIS providers needs plain support details

Picture a support coordinator asking ChatGPT for an NDIS occupational therapist in Campbelltown who sees under-sevens this term. That answer needs your supports, ages, area and capacity written plainly. Our AI search optimisation checks that your pages state each one where an AI tool can find it.

Coordinators may test a shortlist by asking an AI tool what a provider offers. We read what Google AI Overviews, AI Mode, ChatGPT search and Perplexity say about your registration and supports. Then we compare those answers with your current status and service pages. Families need to see which plan types you accept and whether a place is available.

We keep a list of questions families and coordinators put to these tools and rerun it monthly. If an answer names the wrong region or misstates your registration, we look up the page the answer leaned on. That page or listing is the first thing we correct.

How we work

Start with the supports that have open places

  1. List supports and regions

    Tell us which supports you deliver, in which areas and where you have places. That sets the first pages.

  2. Check status and wording

    We compare every page, listing and profile with your registration status. Wording that overstates it gets fixed first.

  3. Approve the support pages

    Your team checks each page for accuracy about supports, prices and plan types before anything is published.

  4. Track enquiries to starts

    Your team shares totals for suitable enquiries, intake meetings and people starting support. We review them by support and region, then update capacity. Participant records stay with your team.

Good questions

NDIS provider SEO questions we hear

How do NDIS providers find clients?

Most come through referrals, support coordinators and search. Families and coordinators search for a support type and an area, then compare a few providers. A website that states supports, areas, capacity and registration status plainly helps families compare you with their needs. A coordinator page and accurate Google profiles help the referrals arrive with the right details.

How do you check an NDIS provider?

Participants and families can search the NDIS Commission’s Provider Register. It lists providers registered with the Commission and shows suspended or revoked registrations. If you are registered, we link your website to your entry so people can confirm it in one click. If you are unregistered, your pages say so plainly.

Is SEO dead now with AI?

No. AI tools such as ChatGPT and Google’s AI Overviews still draw on websites to answer questions about providers. A clear page about your supports, areas and registration gives them accurate facts to use. SEO now covers both search results and AI answers. Both reward plain, current information that people can check.

Who is the best NDIS provider?

There is no single best provider. The right one depends on the participant’s goals, supports, location and plan type. That is why your pages should state those details plainly. A family can then rule you in or out quickly. More of your enquiries come from people you can actually support.

Sources

  1. About registrationNDIS Quality and Safeguards Commission. Accessed .
  2. NDIS logo guidelinesNDIS. Accessed .
  3. NDIS Provider RegisterNDIS Quality and Safeguards Commission. Accessed .
  4. NDIS Code of ConductNDIS Quality and Safeguards Commission. Accessed .
  5. Apply for registrationNDIS Quality and Safeguards Commission. Accessed .
  6. Mandatory registration and transition pathways for supported independent living (SIL)NDIS Quality and Safeguards Commission. Accessed .
  7. Guidelines for representing your business on GoogleGoogle Business Profile Help. Accessed .
  8. AI features and your websiteGoogle Search Central. Accessed .
  9. ChatGPT searchOpenAI Help Center. Accessed .
  10. How Perplexity search worksPerplexity. Accessed .

Keep exploring

Health guides nearby and our SEO plans

SEO

SEO for allied health

Delivering OT, physio or speech therapy under NDIS plans? Read the allied health guide.

SEO for allied health
SEO

Compare SEO plans

See what each plan includes before you choose one for your regions.

Compare SEO plans

Where do you have places to fill

Send us your website and the supports with open places. We will show you what families and coordinators cannot find before they choose someone else.

View SEO pricing