GuideA shortlist comparison
See the original builder question and the two saved responses in context.
Read the ChatGPT SEO exampleBuild the caseload your practice can support
SEO for psychologists for suitable bookings
SEO for psychologists helps people find a practitioner suited to their needs. We clarify your services, fees and availability across your website and local listings. Your psychologists review health information before release. The aim is suitable appointment enquiries, with accurate expectations about the care your practice can offer.
SHORE, our building client, appeared first in one Sydney builder shortlist after being absent about two months earlier. Compare the two ChatGPT checks.
Support the first enquiry
- Assessment or therapy enquiries
- Services within your scope
- Who provides each service
- Clear fees and referral steps
- Careful health advertising
- Clear waitlist choices
Our work and thinking
Inspect a search example before choosing support
We built SHORE’s website and run its SEO. The linked guide shows the original question and both ChatGPT answers for its Sydney builder comparison.
GuideHelp people choose the right intake path
SEO for psychologists from research to an enquiry
Someone seeking an assessment may reach your general therapy form. Others return several times while deciding who to contact. We make those choices easier to work through. Our SEO services explain the services you offer and the steps into each one. Reception receives an enquiry with a clearer purpose.
Separate assessment intake
An assessment enquiry may involve eligibility, appointments and a written report. Ongoing therapy has a different intake process. We explain those paths separately, including the age groups you see and the information reception needs before arranging the first appointment. Each assessment page describes what your practice offers, who provides it and where to check fees. People can choose the relevant enquiry route.
Support a considered choice
Someone may revisit several profiles before feeling ready to enquire. We bring each psychologist’s approach, qualifications and appointment format together. Any area of practice endorsement must match their actual status. A person can return to the same profile, read about the service and find the intake steps. Your psychologist checks the description so readers know what to expect from that first conversation.
Explain the assessment fee
An assessment fee is hard to compare when its inclusions are unclear. We set out the appointments, written material and follow-up your practice includes. Therapy pages explain session fees and the referral or rebate wording your team supplies. If another appointment attracts a separate fee, people should see that before enquiring. Reception can then answer questions about the person’s needs.
Connect referral details
A directory profile may send someone to an old intake form. We check referral-directory details against the service pages and clinician profiles they link to. We check that your Google category describes the care your practice provides. Keep location, telehealth arrangements and intake links consistent wherever you list the practice. Google excludes online-only businesses from Business Profiles.
Keep clinical stories out
A public review can describe care that should not become advertising. Ahpra prohibits using clinical testimonials to promote regulated health services. The Psychology Board also addresses this in its conduct guidance. We check website review displays and avoid turning client experiences into promotional stories. Reviews you republish become part of your advertising. Factual service information and qualifications explain your practice.
Make waitlist choices clear
Someone seeking help needs to know what happens if a service is full. We explain your waitlist process, how enquiries are answered and any alternatives your practice offers. Assessment availability may differ from ongoing therapy. A returning visitor should find the current position on the relevant page. Your team can update those details as places open, so people know which step to take.
SEO plan fit
Budget for your practice and its next appointments
For a single suburb, Suburb SEO costs $890/month + GST with no setup fee and runs month to month. Local SEO is $1,500/month + GST for ongoing practice pages and local search work, including Website Care. There is no setup charge. Every SEO plan is month to month, so you can cancel anytime. Prefer a review first? Our free SEO audit sets out the practice’s priorities. Implementation is outside that initial review unless retained.
Suburb SEO
$890/month + GST
- Suited for
- A sole psychologist seeing clients in one suburb
- Scope
- SEO and AI-search work for your suburb, with new content and Google Business Profile work each month.
- Your priorities
- Explain the appointments you can accept, fees and referral steps, with a clear way for someone to ask about availability.
Local SEO
$1,500/month + GST
- Suited for
- A psychology practice with suitable appointment capacity in one area
- Scope
- SEO and AI-search work for your local area, with new pages, articles and Google Business Profile work each month.
- Your priorities
- Prioritise the assessment or therapy appointments your practice can accept. Give each pathway its own fees, age range and intake steps. Connect it to the psychologist who provides that service, with clear telehealth arrangements where offered.
AI search
AI search for psychologists needs clear care options
Someone asking ChatGPT for a psychologist may specify a suburb, age group and appointment format. We make those practical details easy to understand. AI SEO for psychologists starts with the services your clinicians provide. Our AI search optimisation helps people find the relevant fees, appointment format and intake steps.
Google AI Overviews and AI Mode can link to supporting websites. ChatGPT search and Perplexity can also cite web sources. We give each service a clear explanation, named clinical reviewer and route to an appointment. A short answer about fees or referrals should retain the conditions your practice needs people to understand.
A person comparing assessment options needs to find the relevant age range, fees and report arrangements together. We check those combinations in AI answers and follow the pages they cite. Clear assessment and therapy pages help people choose the right intake route before sharing personal information.
How we work
Start with the people your clinicians can see
Choose an intake pathway Start with assessment or therapy enquiries. Tell us which age groups you see, what the service includes and how people first contact reception.
Follow a referral link We follow directory and search links through to the relevant psychologist. Missing fees, report details or intake instructions become priorities for the page.
Approve health information We prepare the pages and explain what changed. Your psychologist reviews health claims, credentials and referral wording before any copy is released.
Keep intake options current Tell us when a waitlist opens or a psychologist changes services. We keep those choices visible on the pages people use to enquire.
Good questions
Before choosing psychology SEO support
Which SEO keywords suit a psychology practice?
Choose words that match your actual services and appointment options. A suburb search, an assessment enquiry and a telehealth question need different answers. Start with the practitioners who have capacity. We check search results before assigning each topic to a page. Broad mental health traffic can be unhelpful when the visitor needs care you do not provide.
Can psychologists use client testimonials in SEO?
Clinical testimonials cannot be used to advertise regulated health services under Ahpra’s guidance. We leave treatment stories and promotional client quotes out of practice copy. The Psychology Board’s code also addresses advertising. A review appearing independently elsewhere does not give you permission to reuse it. Your psychologist checks the final wording before it reaches prospective clients.
How much should a psychology practice budget for SEO?
Our Local SEO option costs $1,500/month + GST. A larger workload may suit SEO Growth at $2,900/month + GST or SEO Authority at $4,900/month + GST. Check your appointment capacity before increasing spend. We compare the proposed work with your services and clinical approval time. The setup fees and month-to-month terms are set out above.
How do we prepare practitioner pages for AI search?
Publish accurate profiles that explain qualifications, registration and services in plain language. Connect each profile to the relevant appointment information. We check how ChatGPT, Google and Perplexity describe the practice in saved searches. We correct missing service and appointment details so people reach the right intake route. Your practice assesses whether the service suits them.
Sources
- Choose a business categoryGoogle Business Profile Help. Accessed .
- Advertising a regulated health serviceAhpra. Accessed .
- Code of conduct for psychologistsPsychology Board of Australia. Accessed .
- Business eligibility and ownership guidelinesGoogle Business Profile Help. Accessed .
- Website links in Google’s AI resultsGoogle Search Central. Accessed .
- ChatGPT search citationsOpenAI. Accessed .
- Perplexity’s cited search answersPerplexity. Accessed .
Keep exploring
Improve the first visit then compare the scope
SEO
SEO for allied health
Explore search and booking information for practices with several health disciplines.
SEO for allied healthService
Psychologists websites
Review calm practice websites with profiles, fees and an understandable first enquiry.
Psychologists website designSEO
Compare SEO plans
Check page allowances and the monthly commitment against your practice’s capacity.
Compare SEO plansFill suitable sessions with a clearer website
Send your practice website and the appointments you have room for. We can identify the missing answers between a local search and a suitable first enquiry.