Coaching packages
Lay out one-on-one, small group and online options with session length, frequency and what is included.
Fitness Websites · Australian Personal Trainers
Website design for personal trainers.
People choosing a trainer want someone who understands where they are starting from, with options that fit their week and an easy first step.
We design websites for Australian personal trainers that explain how you coach, set out your packages clearly and make a first session easy to book.
What a personal trainer website needs
- One-on-one, small group and online
- Who you coach, beginners to athletes
- Your Certificate III and IV and more
- Simple booking for a first session
- Where you train, from studios to parks
- Session lengths and how pricing works
Coaching and fit
The right coach. An easy start.
Starting with a personal trainer can feel daunting, especially after a bad gym experience. Visitors want to know whether you work with beginners, busy parents, people returning from injury or competitive athletes. Stock photos of bodybuilders put many of them off.
Clear packages help people choose. Whether you train one-on-one in a studio, run small groups in a local park or coach online, setting out session length, frequency and how pricing works removes guesswork.
We build trainer websites that show who you are and how you work. Your qualifications, your coaching approach and a low-pressure way to book a first session help the right people take the step.
Coaching essentials
What trainers need from their website
Every part of a trainer website should help visitors see whether you suit them and make starting simple.
Who you coach
Describe the people you coach most often and how you approach their goals, so visitors can see themselves in it.
Qualifications
Show your Certificate III and IV in Fitness, first aid and any specialist training or registration you hold.
Easy first booking
Link to your booking app or add a short form for a first session or consultation, without a long questionnaire.
Training locations
Explain where you train, from a private studio to local parks or clients' homes. Then list the suburbs you cover.
Real training photos
Photos of your studio, your equipment and you at work feel more honest than stock fitness images.
Package fit
Choose the tier that fits your coaching
From a trainer working in local parks to a private studio with several coaches, the right scope depends on how many programs you run.
Launch Website
$49/month + $199 setup
or $599 once-off incl. first-year hosting
- Allowance
- Up to 5 pages
- Suited for
- Independent personal trainers and mobile or outdoor coaches.
- Scope
- A personalised website with services, about, images, testimonials and an enquiry form. Monthly hosting and maintenance included.
- Package details
- Once-off sites renew hosting at $199/year after the first year. Domain registration is separate. Changes are agreed before work begins.
- Industry fit
- Packages, your approach, qualifications, locations and a booking link.
Launch Plus Website
$99/month + $499 setup
or $2,500 once-off incl. first-year hosting
- Allowance
- Up to 10 pages
- Suited for
- Trainers offering one-on-one sessions, small groups, online coaching and several training locations.
- Scope
- A personalised website with a page for each service, a service-area page, a dedicated about page, image sections and a gallery. Titles, descriptions, Search Console setup and one revision round. Monthly hosting and maintenance included.
- Package details
- Once-off sites renew hosting at $199/year after the first year. Domain registration is separate. Changes are agreed before work begins.
- Industry fit
- A page for each program, a locations page, a dedicated about page and a results gallery.
Business Website
$4,000 to $9,000
- Allowance
- Up to 15 pages
- Suited for
- Private studios, coaching teams and trainers with online programs.
- Scope
- Custom pages with business-specific design, lead capture, analytics, SEO foundations, two revision rounds and a managed launch. Additional non-CMS pages remain in this tier and are quoted to scope.
- Package details
- Hosting from $199/year and domain registration are separate. The final scope is agreed in writing before work begins.
- Industry fit
- Coach profiles, program pages, timetables and online coaching details.
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Compare package inclusions, page allowances and pricing across Launch, Business and CMS builds.
Compare website pricingGood questions
Common trainer questions answered
Should personal trainers show prices on their website?
It usually helps. Starting prices or session-pack rates let visitors judge fit before they enquire. If pricing depends on a consultation, explain how you work it out.
How can the website feel welcoming to beginners?
Use real photos, describe the people you work with in plain words and offer a simple first step such as a consultation. Avoid before-and-after body shots and promises about results.
Can the website connect to our booking or coaching app?
Yes. We can link to or embed booking tools and coaching apps you already use, so clients can book sessions or join a program from the site.
What qualifications should a trainer display?
Show your Certificate III and IV in Fitness, a current first aid and CPR certificate and any registration or specialist training you hold, such as pre and postnatal or strength coaching.
How much does a website for a personal trainer cost?
An independent trainer can start on our Launch Website at $49/month ($199 setup. Or $599 once-off with first-year hosting included, then $199/year. Domain registration is separate. Changes are agreed before work begins.). Trainers with several programs or locations can choose Launch Plus at $99/month ($499 setup. Or $2,500 once-off with first-year hosting included, then $199/year. Domain registration is separate. Changes are agreed before work begins.). Studios and coaching teams that need up to 15 pages usually suit our Business Website, which ranges from $4,000 to $9,000.
Let’s build your trainer site.
Tell us how you coach and who you work with. We will recommend the right website scope for your business.