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A working week with better jobs

SEO for tradies who want better jobs

SEO for tradies helps customers find your business when they need your trade. We focus your website and Google Business Profile on the jobs you want. Clear service pages help people decide before they enquire. Kavera’s Local SEO plan costs $1,500/month + GST for one area of up to three suburbs.

Our client SHORE went from absent to first in one ChatGPT builder shortlist. The two checks were about two months apart. Read the SHORE example.

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Build demand around your trade

  • Jobs worth quoting
  • Suburbs within reach
  • An accurate Google profile
  • Photos from your own work
  • Questions buyers ask AI
  • Enquiries you can assess

Our work and thinking

See the work behind the search example

We built SHORE’s website and run its SEO. Its projects give buyers something concrete to inspect. Read the guide to see the questions and screenshots behind the shortlist comparison.

Start with the work you want

SEO for tradies with a clear job focus

A busy inbox can still leave gaps in the week. Wrong suburbs, small jobs and unsuitable requests take time to sort. We help customers understand your services before they contact you. Bring a few examples of enquiries you would like more of.

Choose what earns its place

Quoting every request can pull you away from worthwhile work. We group your services by job type and the areas you can cover. Your strongest pages explain scope, exclusions and the next step. Our SEO services start with that business detail, then the searches behind it.

Separate urgent jobs

A burst pipe and an electrical upgrade need different explanations. Urgent pages need accurate hours and a clear way to make contact. Planned work needs enough detail for a quote discussion. Explore SEO for plumbers or SEO for electricians for the approach that fits your work.

Help people compare quotes

A homeowner comparing finishes needs more than a list of services. We show what the job includes and the work behind your quote. The approach to SEO for painters centres on preparation and finished rooms. SEO for roofers separates repairs, inspections and replacement decisions.

Use your actual trade

Broad trade searches can return builders, recruitment firms and unrelated services together. We check the specific category that describes your business. Plumber, Electrician and Painter appeared in our Sydney listing checks. Your profile should also reflect your real service area. Google weighs relevance, distance and prominence in local results.

Make trust easy to check

A buyer may hesitate when they cannot check who will do the job. We make your business details and relevant licence information easy to find. Where NSW building trade licensing applies, advertising must show the licensee’s name and number. We use genuine feedback and actual job photos. Claims need support under Australian Consumer Law.

Count suitable enquiries

A rise in visits can hide enquiries you cannot use. We review the requested job, suburb and whether you quoted or booked it. Keep a simple record through your normal enquiry process. That helps us choose the next pages around the work your business can take.

SEO plan fit

Keep the monthly spend close to your catchment

Paying to cover every suburb can stretch a small trade business. Start with Local SEO at $1,500/month + GST, including Website Care. Setup costs $1,500 + GST and is waived on a six-month term. The minimum is 90 days, then month to month. An SEO Foundation or Audit review is $500 + GST once-off.

SEO plan

Local SEO

$1,500/month + GST

Your priorities
Use the allowance for up to three suburbs and the services you want to fill. Bring job photos and examples of good enquiries. We turn those into pages buyers can use when choosing a tradesperson.
Suited for
A trade business seeking work within one area
Scope
Website Care plus SEO and AI-search work for one area of up to three suburbs: two new suburb, service or project pages, two articles, two page upgrades and four Google Business Profile posts each month. Review reply drafts, a citation check, tracking of 10 AI search questions and 30 searches, a live dashboard and a monthly written strategy update.
Plan details
Setup $1,500 + GST, waived on a six-month term. 90-day minimum, then month to month.

No SEO package guarantees rankings, leads or revenue.

View SEO pricing

AI search

AI search for tradies starts with a real job

A customer asking ChatGPT for a tradesperson may describe a problem before naming a trade. We write answers that connect that problem with your actual services. Someone should understand whether you handle the job before reaching the enquiry form.

Google AI Overviews, AI Mode and Perplexity can use information found across the web. We make your job descriptions and public business details agree. Our AI search optimisation also looks for missing answers about coverage, qualifications and requesting a quote.

AI SEO for tradies needs a repeatable way to assess progress. We save the same buyer questions and locations between checks. The Sydney trades AI search study shows why a business mention and a linked page need separate counts. Bring the questions your customers ask before booking.

SEO for your trade

Choose your trade and the jobs you want

SEO

Electrician SEO

Help people find your electrical business for the work they need.

SEO for electricians
SEO

Plumber SEO

Connect your business with people searching for the plumbing work you offer.

SEO for plumbers
SEO

Roofer SEO

Help homeowners find your business for the roofing work they need.

SEO for roofers
SEO

Painter SEO

Make preparation and finished work useful to people comparing painting quotes.

SEO for painters

How we work

Bring your trade and your best kinds of job

  1. Describe a good booking

    Tell us what you want to do more of. Include travel limits and the work you turn away.

  2. Follow the customer’s search

    We review how your chosen jobs appear on Google. Then we compare the pages and listings a customer encounters.

  3. Put your experience online

    We use your job details to improve service pages. You check the facts and approve content before it goes live.

  4. Review the booked work

    We connect search reporting with the enquiries you received. Your feedback helps decide where the next month’s effort goes.

Good questions

Before you invest in SEO for your trade

Is SEO dead now with AI?

No. Customers can still find trade businesses through Google while AI tools add another way to compare them. Google says its existing search practices also apply to AI features. Keep your services, locations and job examples clear. We assess ordinary search enquiries alongside saved AI answers, so the two remain distinguishable.

How much should I expect to pay for SEO?

Kavera’s Local SEO plan is $1,500/month + GST. SEO Growth costs $2,900/month + GST and SEO Authority costs $4,900/month + GST. Choose by the areas you need to cover and the monthly work included. Check the setup fee and minimum term as well. We can begin with the $500 + GST once-off audit.

Where should tradies advertise?

Start where someone can assess your trade and request the work you actually offer. A complete Google Business Profile and clear website provide that starting point. Keep referrals and any paid advertising visible in your enquiry records too. Compare the suitable jobs each source brings before deciding where to increase your spend.

Can ChatGPT do SEO?

ChatGPT can help draft a service explanation or organise questions from customers. You still need to check the facts about your business. It cannot supply genuine job photos or decide which enquiries suit your crew. We use your actual work and service boundaries to write pages that help someone choose you.

Sources

  1. Building trade advertisementsNSW Government. Accessed .
  2. Online reviews for products and servicesAustralian Competition and Consumer Commission. Accessed .
  3. False or misleading claimsAustralian Competition and Consumer Commission. Accessed .
  4. Manage your business categoryGoogle Business Profile Help. Accessed .
  5. Tips to improve your local ranking on GoogleGoogle Business Profile Help. Accessed .
  6. AI features and your websiteGoogle Search Central. Accessed .
  7. Searching the web with ChatGPTOpenAI Help Center. Accessed .
  8. Perplexity SearchPerplexity. Accessed .
  9. tradespeople Sydney business listingsGoogle Maps. Accessed .
  10. Sydney Home Renovation Builders | Trade Industries Grouptradeindustriesgroup.com.au. Accessed .

Keep exploring

Make the website support the enquiry

Pricing

SEO pricing

Compare the monthly page allowances, area coverage and fees.

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Want more of your best jobs

Tell us your trade, website and the work you want next. We can help you choose a search plan around those jobs.

View SEO pricing